New Video Shows How to Avoid a Recipe for Disaster
There is a new Food Safety public service announcement online with helpful advice on how to keep food safe for consumption. The latest video is called “Contaminated Carbo Load.”
The Ad Council and the U.S. Department of Agriculture's Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), are launching public service advertisements (PSAs) as part of their national Food Safe Families campaign, the first multimedia effort designed to raise awareness of the risks of foodborne illness in the home.
Foodborne illness is a serious public health threat in the United States. The CDC estimates that approximately 1 in 6 Americans (48 million people) suffer from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths.
Created pro bono by ad agency Partners + Napier, the new Food Safe Families PSAs follow the story of Maria, a TV Chef on the fictional show Recipes for Disaster who unintentionally makes the wrong food safety decisions when preparing her dishes. By highlighting her missteps, families receive fun and humorous reminders about how to take steps to reduce their personal risk for food poisoning and highlight the following safe food behaviors:
-- Clean: Wash hands with soap and warm water before and after handling raw food. Clean all surfaces and utensils with soap and hot water. Wash all produce under running water before eating, cutting, or cooking.
-- Separate: Use separate plates and utensils to avoid cross-contamination between raw meat, poultry, seafood and eggs and foods that are ready to eat (like already cooked foods or raw vegetables).
-- Cook: Cook foods to the safe temperature by using a food thermometer.
-- Chill: Chill foods promptly if not consuming immediately after cooking.
The first Recipe for Disaster “webisode,” “Bacteria BBQ” and Spanish-language version “Bacterias en la barbacoa,” launched in the summer and additional online videos, radio, print, and web advertising will be distributed later this year. All campaign elements direct audiences to visit FoodSafety.gov, where they can learn about food safety practices. Consumers can also access "Ask Karen," an online database with answers to nearly 1,500 questions related to preventing foodborne illnesses in both English and Spanish.
Launched in June of 2012, Food Safe Families is the first joint national multimedia public service campaign designed to help families prevent food poisoning in the home. Since launch, the campaign has received over $57 million in donated media and campaign website, FoodSafety.gov has received over 4 million visits. Per the Ad Council model, the PSAs are distributed to media outlets nationwide and run in air time and space donated by the media.